Beni Ourain rugs are handmade woolen rugs that are characterized by their distinctive tribal patterns, and are named after the Berber tribe that traditionally made them in the Atlas Mountains of Morocco. These rugs have gained immense popularity in recent years due to their natural, minimalist style, and their unique ability to add warmth and texture to any room. In this blog post, we will explore the history of Beni Ourain rugs, the process of making them, and their enduring appeal.


The origins of Beni Ourain rugs can be traced back to the Berber tribes that have lived in the Atlas Mountains of Morocco for centuries. These tribes were traditionally nomadic, and the rugs they made were an essential part of their daily lives. The rugs were used to provide warmth and insulation in the harsh mountain environment, as well as to mark out living spaces within their tents.

The patterns on these rugs were inspired by the natural world around the Berber tribes, and often featured geometric shapes and symbols that had a deeper meaning within their culture. For example, the diamond shape was often used to represent fertility, while the zigzag pattern was believed to ward off evil spirits.

Over time, the popularity of Beni Ourain rugs began to spread beyond the Atlas Mountains. In the early 20th century, European designers such as Le Corbusier and Alvar Aalto began to incorporate these rugs into their modernist interiors, and they soon became sought-after decorative items in Western households.


The process of making a Beni Ourain rug is a time-consuming and labor-intensive one, involving many skilled artisans. The first step is to shear the wool from the sheep that graze in the Atlas Mountains. The wool is then washed and carded to remove any impurities and prepare it for spinning.

The spun wool is then dyed using natural plant dyes, which give the rugs their characteristic muted tones. The dyed wool is then woven by hand on a traditional loom, using a technique that creates a high pile that is both soft and durable.

One of the most striking features of a Beni Ourain rug is its pattern. Each rug is unique, with its own distinct combination of geometric shapes and symbols. The pattern is created by the weaver as they work, with no two rugs ever being exactly the same.

Enduring Appeal

Despite their long history, Beni Ourain rugs remain as popular as ever today. Their simple, minimalist style fits perfectly with the current trend towards natural materials and artisanal craftsmanship. They are also incredibly versatile, working equally well in a traditional or contemporary setting.

Another reason for their continued popularity is their durability. Because they are made from high-quality wool and crafted using traditional techniques, Beni Ourain rugs are built to last. With proper care, they can be enjoyed for generations, becoming cherished family heirlooms.


Beni Ourain rugs are more than just decorative items. They are a testament to the skill and craftsmanship of the Berber tribes that have made them for centuries, as well as to the enduring appeal of natural materials and handmade products. Whether you are looking for a statement piece for your living room or a cozy rug for your bedroom, a Beni Ourain rug is sure to add warmth and texture to any space.