Beni Ourain rugs are hand-woven textiles that originate from the Moroccan Atlas Mountains. These rugs have gained popularity in recent years because of their unique style and durability. They are made from the wool of the sheep that live in the highlands of Morocco, and they are known for their shaggy texture and neutral colors. In this blog post, we will explore the characteristics of Beni Ourain rugs, including their wool material and shaggy texture.

Wool Material

The wool used in Beni Ourain rugs comes from the sheep that live in the Atlas Mountains of Morocco. These sheep are known for their thick, soft wool that is perfect for making rugs. The wool is sheared from the sheep and then washed to remove any dirt and debris. After it is washed, it is spun by hand into yarn, which is then used to create the rugs.

One of the unique characteristics of the wool used in Beni Ourain rugs is its natural color. The sheep have a variety of shades of white, cream, and beige wool, which means that the rugs do not need to be dyed. This gives the rugs a natural and organic look that is perfect for modern and minimalist interiors.

Shaggy Texture

One of the most distinguishing features of Beni Ourain rugs is their shaggy texture. This texture is created by leaving the long wool fibers untrimmed, which creates a plush and soft surface. The shaggy texture not only adds to the rug's aesthetic appeal, but it also makes it incredibly comfortable to walk on.

The shaggy texture of Beni Ourain rugs is also perfect for trapping dirt and dust. The long fibers act as natural filters, keeping the rug's surface clean and free from debris. This makes them perfect for high-traffic areas such as living rooms and entryways.

Another benefit of the shaggy texture is that it helps to insulate the room. The long wool fibers trap air between them, which helps to keep the room warm during the colder months. This is why Beni Ourain rugs are popular in homes that have hardwood or tile floors, as they provide warmth and comfort underfoot.

Design and Pattern

Beni Ourain rugs are known for their simple and minimalist designs. They typically feature geometric shapes and patterns, such as diamonds, triangles, and squares. The designs are often repeated in rows or columns, creating a symmetrical and balanced look.

The simplicity of the design is intentional. The Beni Ourain people, who create these rugs, believe that the patterns have spiritual significance. The geometric shapes are said to represent natural elements such as the sun, stars, and mountains. They are also believed to symbolize protection and good luck.

The neutral color palette of Beni Ourain rugs is also intentional. The white and cream wool represents purity and cleanliness, while the brown and beige tones symbolize the earth and nature. The natural colors of the wool make these rugs perfect for blending into any interior design style.


Beni Ourain rugs are known for their durability. They are made from high-quality wool that is hand-spun and hand-woven, which means that they can withstand heavy foot traffic and wear and tear. The shaggy texture also helps to hide any imperfections or stains, making them perfect for families with children or pets.

The rugs are also easy to care for. They can be vacuumed regularly to remove any dirt or dust, and spills can be blotted with a clean cloth. Because they are made from wool, they are naturally stain-resistant and do not require harsh chemicals to clean.


In conclusion, Beni Ourain rugs are a unique and durable textile that is perfect for any interior design style. Their wool material and shaggy texture create a warm and comfortable surface