Beni Ourain rugs are a type of Moroccan Berber rug that has gained popularity in recent years due to their unique designs and luxurious feel. These rugs are handmade by the Berber tribes in the Atlas Mountains of Morocco, using wool from the local sheep. The wool is then washed, spun, and woven by hand into these beautiful rugs. In this blog, we will explore the history of Beni Ourain rugs, the traditional techniques used to create them, and why they are considered to be the best of their kind.


Beni Ourain rugs have been woven by the Berber tribes in Morocco for centuries. These tribes were originally nomadic, and their rugs served as both a practical and artistic way to keep warm and decorate their homes. The name "Beni Ourain" comes from one of these tribes, which is located in the Atlas Mountains. In the past, these rugs were often used as blankets, tents, and even burial shrouds.

In the mid-20th century, Beni Ourain rugs became popular among Western designers and collectors. The minimalist, geometric designs and soft, natural colors of the rugs appealed to modernist sensibilities. Many famous designers, including Le Corbusier and Alvar Aalto, used Beni Ourain rugs in their interiors, further cementing their popularity.


Beni Ourain rugs are made using traditional techniques that have been passed down from generation to generation. The process begins with the shearing of local sheep, which produces the high-quality wool used to create the rugs. The wool is then washed and spun by hand, using techniques that have remained largely unchanged for centuries.

Once the wool has been spun, it is woven into the rug using a combination of knotting and looping techniques. The weavers use a special loom to create the rug, and each one is unique due to the handmade nature of the process. The patterns on the rugs are created by the weaver, and each design has a special meaning within the Berber culture.

The best Beni Ourain rugs are made using only the finest wool and natural dyes. The wool is often left undyed, creating the beautiful ivory color that is synonymous with these rugs. However, some weavers use natural dyes to create muted colors such as gray, brown, and black.


Beni Ourain rugs are known for their soft, plush texture and beautiful geometric designs. The rugs are typically made in a neutral color palette, with shades of ivory, gray, and beige being the most common. The designs on the rugs often feature simple, geometric shapes such as diamonds, triangles, and lines.

One of the most distinctive characteristics of Beni Ourain rugs is their shaggy pile. The wool is left long and untrimmed, creating a deep pile that is soft to the touch. This pile also helps to insulate the rug, making it warm and cozy underfoot.


Beni Ourain rugs are incredibly versatile and can be used in a variety of settings. They are often used as statement pieces in living rooms or bedrooms, where their soft texture and intricate designs can be appreciated. They can also be used as cozy additions to reading nooks or home offices, where their warmth and comfort can be enjoyed.

In addition to their decorative uses, Beni Ourain rugs also have practical applications. The thick pile of the rug provides insulation, making it an excellent choice for cold floors or drafty rooms. The rugs are also durable and long-lasting, making them a smart investment for any home.

Buying Tips

When shopping for a Beni Ourain rug, it is important to look for certain characteristics that indicate quality. First and foremost, look for a rug made with 100% wool. Synthetic materials may be cheaper

Synthetic materials may be cheaper, but they will not have the same luxurious feel or durability as a 100% wool rug. It is also important to look for rugs that are handwoven, as these will have more character and uniqueness than machine-made rugs.

Another factor to consider when buying a Beni Ourain rug is the knot count. Higher knot counts indicate a more tightly woven rug, which will be more durable and long-lasting. However, higher knot counts can also make the rug more expensive, so it is important to find a balance between quality and affordability.

When choosing a design, consider the overall style of your home. Beni Ourain rugs are known for their neutral colors and geometric patterns, which make them a great choice for modern and minimalist interiors. However, there are also rugs with more intricate designs and brighter colors that can work well in bohemian or eclectic spaces.


Beni Ourain rugs are a timeless and luxurious addition to any home. Handmade using traditional techniques, these rugs are known for their soft texture, intricate designs, and durability. Whether you are looking for a statement piece for your living room or a cozy addition to your bedroom, a Beni Ourain rug is sure to bring warmth and style to your space. When shopping for a rug, be sure to look for high-quality wool, handwoven construction, and a design that complements your home's style.