Moroccan Shop - azilal rug

Morocco is a country known for its vibrant and colorful culture, as well as its unique blend of European, African, and Middle Eastern influences. One of the best ways to experience Moroccan culture is by visiting the local markets, or souks, which are filled with artisanal products and handmade goods. In this blog post, we will take a closer look at the Moroccan shop and what makes it so special.

The Moroccan Shop

Moroccan shops are known for their colorful displays of artisanal products, including hand-woven rugs, intricately carved woodwork, and beautiful ceramics. These products are typically made by local artisans using traditional techniques that have been passed down from generation to generation.

One of the most popular items found in Moroccan shops are the hand-woven rugs, which are made from natural materials such as wool, cotton, and silk. These rugs come in a variety of sizes and colors, and are known for their intricate designs and patterns. Each rug is unique and tells a story of the artisan who made it.

Another popular item found in Moroccan shops is the intricately carved woodwork, which is often used to decorate doors, windows, and furniture. The woodwork is typically made from cedar or walnut, and is known for its intricate designs and attention to detail.

Ceramics are also a popular product found in Moroccan shops. These ceramics come in a variety of shapes and sizes, and are typically hand-painted with intricate designs and patterns. They are often used as decorative items or for serving food.

Other artisanal products found in Moroccan shops include leather goods, such as bags and shoes, and textiles, such as scarves and clothing. These products are also made using traditional techniques and are known for their high quality and durability.

The Importance of Artisanal Products in Moroccan Culture

Artisanal products play a significant role in Moroccan culture, as they are a way to preserve traditional techniques and support local artisans. These products are often made using materials that are native to the region, such as wool and leather, and are created using techniques that have been passed down from generation to generation.

In addition to preserving traditional techniques, artisanal products also provide economic opportunities for local communities. By purchasing these products, tourists are able to support the local economy and help provide jobs for local artisans.

The Art of Haggling

One of the most unique aspects of shopping in Moroccan shops is the art of haggling. Haggling is a cultural tradition in Morocco, and is a way to negotiate prices with shop owners. While some tourists may find haggling intimidating, it is an important part of the shopping experience and can lead to some great deals.

When haggling, it's important to be respectful and polite. It's also a good idea to have an idea of what you're willing to pay for an item before you start negotiating. Shop owners may try to start the price high, but it's important to remember that they are running a business and need to make a profit.

If you're not comfortable with haggling, it's also possible to find fixed-price shops in Morocco. These shops may not offer the same level of negotiation, but they can be a good option for those who prefer a more straightforward shopping experience.

The Best Places to Shop in Morocco

Morocco is filled with markets and shops selling artisanal products, but some are better than others. Here are some of the best places to shop in Morocco:

    Marrakech Souks

The Marrakech Souks are perhaps the most famous markets in Morocco. Located in the heart of the city, the souks are a labyrinth of narrow streets and alleyways filled with shops selling everything from rugs and ceramics to spices and textiles. While the souks can be overwhelming, they offer a unique and authentic shopping experience.

    Fez Medina

Fez is another popular destination for shoppers in Morocco, and the Fez Medina is a must-visit for those interested in artisanal products. The Medina is a UNESCO World Heritage site and is home to some of the oldest and most traditional markets in the country.

    Essaouira Souks

Located on the coast, Essaouira is a charming city known for its beaches and seafood. The Essaouira Souks offer a more relaxed shopping experience than Marrakech, but still offer a great selection of artisanal products.

    Casablanca Markets

Casablanca is Morocco's largest city and home to a variety of markets and shops selling artisanal products. The Marché Central is a popular destination for tourists, with vendors selling everything from spices and olives to leather goods and clothing.

Tips for Shopping in Moroccan Shops

While shopping in Moroccan shops can be an exciting and rewarding experience, it's important to keep a few things in mind to ensure a successful trip:

    Dress Appropriately

Morocco is a conservative country, and it's important to dress appropriately when visiting markets and shops. It's a good idea to dress modestly and avoid wearing revealing clothing or shorts.

    Bring Cash

While some shops may accept credit cards, it's always a good idea to bring cash when shopping in Moroccan markets. Many shops don't have credit card machines, and haggling is often easier when using cash.

    Don't Be Afraid to Negotiate

As mentioned earlier, haggling is an important part of the shopping experience in Morocco. Don't be afraid to negotiate with shop owners, but remember to be respectful and polite.

    Check Quality and Authenticity

While most products found in Moroccan shops are authentic, it's always a good idea to check the quality and authenticity of a product before purchasing it. Ask the shop owner about the materials used and the origin of the product.


If you're interested in shopping for artisanal products in Morocco, there are a few things you should know before you go. One of the most important things to keep in mind is that haggling is a common practice in Moroccan markets and shops. While some visitors may find this intimidating or uncomfortable, it's important to remember that negotiating over price is an expected part of the shopping experience in Morocco. In fact, many shop owners enjoy the challenge of a good negotiation and consider it a sign of respect and engagement from their customers.

Another important thing to keep in mind when shopping for artisanal products in Morocco is that there are a lot of counterfeit goods on the market. While most shop owners are honest and sell authentic products, there are also many who sell knock-offs or low-quality items at inflated prices. To avoid getting ripped off, it's important to do your research before you go and learn how to spot the signs of a fake or low-quality product. For example, if you're shopping for a rug, look for handmade or hand-woven items, rather than machine-made imitations. Similarly, if you're shopping for leather goods, make sure that the leather is of good quality and that the stitching and finishing are well done.

In addition to these practical tips, there are also some cultural nuances to keep in mind when shopping in Moroccan markets and shops. For example, it's important to approach the shopping experience with an open mind and a sense of curiosity. Rather than simply trying to check items off your shopping list, take the time to engage with the shop owners and learn about the products they're selling. Ask questions about the materials used, the techniques used to make the product, and the cultural significance of the item.

Overall, shopping for artisanal products in Moroccan shops is a unique and rewarding experience that offers a glimpse into the country's rich culture and traditions. Whether you're looking for a beautiful rug, a hand-carved wooden box, or a colorful ceramic plate, you're sure to find something special and unique in the markets and shops of Morocco. By keeping these tips in mind and approaching the shopping experience with an open mind and a sense of adventure, you're sure to come away with some wonderful memories and some beautiful treasures to take home with you.