A Study in Contrasts: Designing with A Soft Beni Ourain Rugs - azilal rug
Designing with a soft Beni Ourain rug is a study in contrasts. These rugs, traditionally made by the Beni Ourain tribe in Morocco, feature simple geometric patterns and neutral colors, yet their soft texture adds warmth and comfort to any space. They are versatile and can be used in a variety of design styles, from modern to bohemian. In this blog, we will explore the unique characteristics of Beni Ourain rugs and how they can be used to create a stylish and cozy home.

History of Beni Ourain Rugs

Beni Ourain rugs have a rich history that dates back hundreds of years. The Beni Ourain tribe, located in the Atlas Mountains of Morocco, have been weaving these rugs using sheep wool for generations. Originally, these rugs were used for practical purposes such as bedding, floor covering, and protection from the cold. The wool used was typically undyed, resulting in a natural ivory or beige color, which was sometimes complemented with black or brown geometric patterns.

Over time, Beni Ourain rugs became popular with designers and collectors, especially in the mid-20th century when modernists like Le Corbusier and Alvar Aalto began incorporating them into their designs. Today, Beni Ourain rugs continue to be sought after for their unique blend of simplicity, warmth, and cultural significance.

Characteristics of Beni Ourain Rugs

One of the defining characteristics of Beni Ourain rugs is their soft, plush texture. Unlike many other types of rugs, which can feel stiff and scratchy, Beni Ourain rugs are made from high-quality wool that is thick and luxurious. This makes them an excellent choice for creating a cozy and comfortable living space.

Another key characteristic of Beni Ourain rugs is their geometric patterns. These patterns are typically simple and abstract, consisting of lines, dots, and other shapes. They are often asymmetrical, which adds to the rug's unique and handmade feel. The patterns are typically made using a combination of black, brown, and ivory wool, although some rugs may feature additional colors.

Beni Ourain rugs are also notable for their durability. The wool used to make these rugs is naturally stain-resistant and easy to clean, making them a practical choice for high-traffic areas. Additionally, the wool is naturally insulating, which means that these rugs can help to keep your home warm in the winter and cool in the summer.

Designing with Beni Ourain Rugs

Because of their neutral colors and simple patterns, Beni Ourain rugs can be used in a variety of design styles. Here are some ideas for incorporating these rugs into your home:

    Modern Minimalism - If you're a fan of modern, minimalist design, a Beni Ourain rug can be the perfect complement to your space. Choose a rug with a simple pattern in black or brown to create a clean, streamlined look.

    Bohemian Chic - For a more eclectic vibe, pair a Beni Ourain rug with colorful textiles, plants, and vintage finds. Look for a rug with a larger pattern that will stand out against other patterns in the room.

    Scandinavian Style - Beni Ourain rugs are a great fit for Scandinavian-inspired interiors, which often feature neutral colors and natural materials. Choose a rug with an ivory or beige background and a simple black or brown pattern.

    Coastal Cool - If you're looking to create a beachy, laid-back vibe in your home, a Beni Ourain rug can help. Look for a rug with a light blue or green accent color to bring a pop of coastal color to your space.

No matter what your design style is, a Beni Ourain rug can add warmth, texture, and visual interest to your home. Whether you choose to showcase the rug as the centerpiece of the room or as a subtle accent piece, it is sure to make a statement.

Tips for Designing with Beni Ourain Rugs

Here are some additional tips for incorporating a Beni Ourain rug into your home:

    Choose the Right Size - When selecting a Beni Ourain rug, make sure to consider the size of your space. A large rug can help to anchor a room, while a smaller rug can be used to define a specific area, such as a seating arrangement.

    Layer with Other Textures - To create a cozy and inviting space, consider layering your Beni Ourain rug with other textures such as a soft throw, a plush sofa, or a woven pouf.

    Mix and Match Patterns - Don't be afraid to mix and match patterns with your Beni Ourain rug. Pair it with bold stripes, floral prints, or other geometric patterns to create a dynamic and visually interesting space.

    Play with Color - While Beni Ourain rugs are typically neutral in color, there are variations that incorporate subtle accents of color. Don't be afraid to experiment with different color combinations to create a unique and personalized look.


In conclusion, a Beni Ourain rug is a unique and versatile addition to any home. Its soft texture, simple geometric patterns, and neutral colors make it a perfect fit for a variety of design styles. Whether you choose to showcase the rug as the focal point of the room or as a subtle accent piece, it is sure to add warmth, comfort, and style to your space. By following these tips and incorporating your own personal touches, you can create a cozy and inviting home that reflects your unique sense of style.